We Love Swedish Pop

Pop music is a strange little thing, isn’t it?

Swedish music is really popular these days; American magazines write articles about Gothenburg, Air France get to tour in Russia, English kids write about The Tough Alliance in their blogs, journalists write about the Swedish renaissance in pop.

Where do you think acts like The Embassy, The Tough Alliance and Studio got their inspiration from? That’s right. England. Madchester, Post punk, indie pop, acid house – all British influences.

So, it’s kind of strange that Swedish bands listened to English music originally, tried to sound like them, and then some years later the English found Swedish pop music and fell in love with it.

Read more Nya Vågen (or The New Wave)

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